HAYWARD, Calif. (BRAIN) — Bianchi is joining forces with U.S. Olympian Connie Paraskevin's Connie Cycling Foundation to get kids on bikes. As part of the program, Bianchi will supply its Pista track bikes for use in the program's training clinics. In addition, program participants will be eligible for a discount on a Bianchi bike from their local Bianchi dealers.
"I met Connie at a local Gran Fondo. I saw about 20 kids riding around in their CCF jerseys so I walked over to check it out because that's not something you see every day. She told me about the program and I was immediately impressed with her commitment," said Bianchi's VP of sales & marketing, Jim Stevenson. "And of course it doesn't hurt that Connie won the World Championships in 1990 on a Bianchi," added Stevenson.
Paraskevin said, "We're teaching young people skills and confidence that help them, not just in cycling, but in life itself. We are exposing 1,000 kids every year to proven development programs. Families are coming together with special events like our Family Fun Rides and Olympic Day. Our dream is getting every kid on a bike.
"Once kids start rolling," she said "lives are changed forever."
The CCF is based in Corona del Mar, California. More information: conniecycling.com.