News Release: Chamois Butt'r Unveils New Product Packaging

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has unveiled updated packaging across its entire product collection, making use of the brand's updated logo. The brand also is introducing a new 32-ounce pump-top bottle for both its Original and Her' creams. The pump-top and larger size make it ideal for team sharing, the company said.

The new packaging was created by Minneapolis-based Adventure Advertising. It uses color coordinated tags to easily identify products. For example, Chamois Butt'r Original will use yellow, Her' will use magenta, and Eurostyle will use teal.



In addition to graphics, the tubes' new hang-hole design offers multiple merchandising options for retailers, including shelf-top display or cross-merchandising options like hanging alongside cycling shorts.

Chamois Butt'r GoStik 2.5 oz. also gets a packaging upgrade with a clear blister pack design that displays the GoStik container within the package, compared to the box used previously.