News Release: Chamois Butt'r Unveils New Product Packaging

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has unveiled updated packaging across its entire product collection, making use of the brand's updated logo. The brand also is introducing a new 32-ounce pump-top bottle for both its Original and Her' creams. The pump-top and larger size make it ideal for team sharing, the company said.

The new packaging was created by Minneapolis-based Adventure Advertising. It uses color coordinated tags to easily identify products. For example, Chamois Butt'r Original will use yellow, Her' will use magenta, and Eurostyle will use teal.

Source: http://www.bicycleretailer.com/product-tech/2017/04/04/chamois-buttr-unveils-new-product-packaging#.WOZyGlPytol

Source: http://www.bicycleretailer.com/product-tech/2017/04/04/chamois-buttr-unveils-new-product-packaging#.WOZyGlPytol

In addition to graphics, the tubes' new hang-hole design offers multiple merchandising options for retailers, including shelf-top display or cross-merchandising options like hanging alongside cycling shorts.

Chamois Butt'r GoStik 2.5 oz. also gets a packaging upgrade with a clear blister pack design that displays the GoStik container within the package, compared to the box used previously.

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