Magura: MOBILITY SOLUTIONS

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What will urban mobility look like in the future – and how can we make it safer? This is a question that MAGURA engineers are already answering with new product optimisations and technologies. For the first time, the Eurobike 2018 will see MAGURA presenting a ready-to-ride cockpit unit with fully-integrated brake and internally-installed cable.

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MAGURA cockpit study with integrated brake

E-bikes have long since established themselves in city traffic and are often almost indistinguishable from ordinary bicycles. Fully-integrated batteries and motors ensure clear design lines and resistance to weather influences.

At this year’s Eurobike trade fair, MAGURA will present a first – a trend-setting design study for fully-integrated cockpit systems. A handlebar stem unit with hydraulic brake, display and front light lies at the heart of the design study, which illustrates how consistent system integration can improve the design and functionality of E-bikes and S-Pedelecs. 

The handlebar unit, manufactured in cooperation with “bike ahead composites”, includes the hydraulic sensor unit for the brakes, a dimmable front light from the manufacturer Supernova, and a display for E-Bike and S-Pedelec operation. Only the two brake levers can be seen from the outside. Thanks to the modern carbon production, the design language of the frame can be absorbed and flows seamlessly into the cockpit – without external cables or protruding displays. 

With this new design study, MAGURA has consolidated its position in the bicycle market as an innovative technology leader in the mobility solutions segment. 

“E-competence is our challenge for the future – and we dedicate ourselves to this challenge with passion, technological know-how and future-oriented cooperations,” says Olaf Müller, MAGURA Managing Director.

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